“Twitter is a tough nut to crack. It's like your thighs — a hard area to work out.”
— Christie Griffin, digital director, Fitness magazine
“We don't wake up in the morning wishing there was more advertising on Facebook and Twitter.”
— Nat Ives, media editor, Advertising Age
“Social media campaigns are easier to execute when you’re giving away an Xbox.”
— Steven Schwartz, chief digital officer, Wenner Media
“I guess they trust my millennial judgment or something.”
— Jared Keller, associate editor, The Atlantic, on being the primary architect of the 150-year-old magazine’s social media strategy
“Leaving a comment on a website is a top-down, ghettoized experience. The fonts are small, buried under ads. You’re a second-class citizen.”
— Mark Coatney, director and “media evangelist,” Tumblr
“We're not looking for skinny pretty college girls.”
— Griffin, on Fitness magazine’s social media-driven cover contest
“I really hope as media companies were beyond the, ‘I'm not on Facebook,’ ‘What's Twitter?’ badge of honor.”
— Sasha Smith, executive director of creative services, Rodale
