Shepard Smith’s New CNBC Show Doubles Viewers in Timeslot – But He’s Still Way Behind Fox

Smith’s 7 p.m. show trails repeats of Fox Business’ Lou Dobbs — but he is beating ”Shark Tank“ reruns CNBC used to run

Since its launch next month on CNBC, former Fox News star Shepard Smith’s “The News” has offered a mixed blessing in terms of ratings for the business-focused network.

In its first month, the show has increased total viewership during the 7 p.m. ET hour by 90% over September, according to Nielsen Media Research data. The audience has also grown 120% from a year ago, when the network aired reruns of “Shark Tank” at that time. In addition, Smith has shown double-digit gains in the advertiser-coveted news demographic of viewers 25- to 54-years-old, which have risen 33% since September and 27% since last year.

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Lindsey Ellefson

Media reporter • • Twitter: @ellefs0n