Why Instagram Hiding ‘Likes’ Could Be Good for Users – and the Bottom Line

Likes impact the brain in the same way sex and gambling do — and can lead to compulsive phone checking — one expert tells TheWrap

Instagram is testing whether to hide “likes” on posts — a potential move that, if adopted across the entire platform, could have a substantial impact on the routines and mental health of its 1 billion users.

That’s because there’s growing evidence to suggest overexposure to likes may not be good for the human brain.

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Sean Burch

Sean Burch

Tech reporter • sean.burch@thewrap.com • @seanb44