Should Quibi Launch in April Amid Coronavirus? Dilemmas of a $1.75 Billion Start-Up


”Bad news for everybody in their day-to-day lives is good news for Quibi,“ Paul Hardart, a former Warner Bros. executive, tells TheWrap

Quibi, the $1.75 billion streaming startup from Jeffrey Katzenberg and Meg Whitman, is set to launch as planned on April 6  despite a global pandemic, but not without causing ripples of anxiety among the founders, TheWrap has learned.

Like most companies in California, the Hollywood-based Quibi offices are closed, with workers functioning remotely. Unlike most companies, Quibi is barely three weeks away from its scheduled April 6 launch as a subscription service for teenagers with high-quality, short-form content available to stream in “quick bites.”

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Sharon Waxman

Sharon Waxman, is the founder, CEO and Editor in Chief of TheWrap. She is an award-winning journalist and best-selling author, and was a Hollywood correspondent for The New York Times. Twitter: @sharonwaxman

Sean Burch

Tech reporter • • @SeanB44  

Trey Williams

Film Reporter covering the biz • • Twitter: @trey3williams