Should Quibi Launch in April Amid Coronavirus? Dilemmas of a $1.75 Billion Start-Up

WAXWORD

“Bad news for everybody in their day-to-day lives is good news for Quibi,” Paul Hardart, a former Warner Bros. executive, tells TheWrap

Quibi, the $1.75 billion streaming startup from Jeffrey Katzenberg and Meg Whitman, is set to launch as planned on April 6  despite a global pandemic, but not without causing ripples of anxiety among the founders, TheWrap has learned.

Like most companies in California, the Hollywood-based Quibi offices are closed, with workers functioning remotely. Unlike most companies, Quibi is barely three weeks away from its scheduled April 6 launch as a subscription service for teenagers with high-quality, short-form content available to stream in “quick bites.”

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Sharon Waxman

Sharon Waxman

Sharon Waxman, is the founder, CEO and Editor in Chief of TheWrap. She is an award-winning journalist and best-selling author, and was a Hollywood correspondent for The New York Times.

Sean Burch

Sean Burch

Tech reporter • sean.burch@thewrap.com • @seanb44 

Trey Williams

Trey Williams

Film Reporter covering the biz • trey.williams@thewrap.com • Twitter: @trey3williams