New York Times Publishes and Swiftly Deletes ¯\_(ツ)_/¯ in Headline

The New York Times, the paper of record, engaged in a minor revolution of sorts Tuesday, publishing — and then deleting — a shruggie in a headline.

The expression, put together by common keyboard characters, looks like this: ¯\_(ツ)_/¯

“It’s Going to Snow Again. How Much?  ¯\_(ツ)_/¯ ” wrote Jonah Engel Bromwich for the paper in anticipation of a nor’easter set to descend on the tri-state area Wednesday.

Also Read: Quinn Norton 'Sad and Angry' That NY Times Fired Her Over Internet's 'Bizarro-World' Doppelgänger

So how did it happen?

“Here is the process,” Bromwich told Nieman Lab reporter Laura Owen, dropping a rare nugget of a Times Slack exchange that hasn’t been obtained by Ashley Feinberg.

https://twitter.com/Jonesieman/status/971093544084606977

But as quickly as the paper made history, it moved to delete the shruggie. A look at the article on Wednesday morning revealed that the typographical icon had been removed among other updates to the post.

An archived version of the original can be viewed here.

Also Read: NY Times Editorial Page Editor James Bennet Under Fire From Paper's Own Staff

“Our editors let it ride into the night, until around 11, when snowfall estimates began to sound more definitive. It had always been the plan to phase it out if/when that happened,” Bromwich told TheWrap in response to a Twitter inquiry. “Though it sounds as if we may restore it for the record.”

https://twitter.com/Jonesieman/status/971383639274676225

though it sounds as if we may restore it for the record

— Jonah Bromwich (@Jonesieman) March 7, 2018

¯\_(ツ)_/¯