Why Snap’s Original Content Head Is Big on 5-Minute Shows That Are Shot Vertically

”There’s no algorithm for the creative process,“ Sean Mills tells TheWrap

Can new shows help Snapchat get its groove back in 2019?

It’s certainly a key piece to the Snap 2.0 puzzle, with the company last week unveiling 10 new scripted and unscripted shows — along with a slew of new features, including bringing “Stories” to Tinder and other popular apps.

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Sean Burch

Tech reporter • sean.burch@thewrap.com • @SeanB44