What Snapchat Has Learned About Creating Mobile-Only Content

”We know we have to grab a viewer within the first few seconds, or else we’re going to lose them,“ Vanessa Guthrie, Snap’s director of original content, told TheWrap

Snapchat is continuing to expand its content slate, with the Los Angeles-based company unveiling 10 new scripted and unscripted series on Thursday.

Some of those shows will lean on raw star power to attract viewers, like “Coach Kev,” an upcoming motivational series from comedian Kevin Hart. The announcement comes after Snapchat has added more A-list punch to its shows in the last year. In April, Snapchat debuted “Will at Home,” a show highlighting what Will Smith has been doing while he’s been locked down due to the coronavirus; 35 million Snapchat users have watched at least one episode of the series over the past few months, according to a Snap rep.

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Sean Burch

Tech reporter • sean.burch@thewrap.com • @SeanB44