Snap 2.0: How Fresh Content and Games Have Spurred Snapchat’s Comeback

Snap’s stock price has surged 40% this year, as user engagement and ad sales spike

The year has been rough for most people and companies, but 2020 has been kind to Snap Inc., Snapchat’s parent company.

Users have gravitated toward new shows and games on the app, leading to more interest from advertisers. Wall Street has taken notice, sending Snap’s stock price soaring 40% since the beginning of the year to $23.50 per share — heights the Los Angeles company hasn’t reached since the days immediately following its March 2017 IPO. (The rebound is even more stark since mid-March, when Snap’s share price dropped below $9, as most public companies were rocked by the coronavirus pandemic.)

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Sean Burch

Sean Burch

Tech reporter • sean.burch@thewrap.com • @seanb44