Snapchat Rolls out Redesigned Redesign

Popular social media app brings back many of the elements it had recently ditched

Last Updated: May 11, 2018 @ 11:35 AM

You might have noticed some changes — albeit it, familiar ones — when you opened Snapchat on Friday morning.

Snapchat has started rolling out a redesign to its prior heavily criticized redesign, with the popular app more closely resembling the classic look millions of users fell in love with in the first place.

Many Apple iOS users started seeing the update late on Thursday, with a Snap Inc. rep confirming messages from friends will now show up in chronological order once again. Stories from friends are also being bumped back to the right side of the app. In addition, Snapchat is adding a Subscriptions tab for users to follow content from creators and publishers. The app will still open to the camera.

Here’s a look at the redesigned redesign:

The move comes only months after Snap’s big update, moving all Stories and messages from friends to the left side of the app, while leaving the right side for content from social stars and publishers. Many loyal Snapchatters weren’t thrilled with the redesign, with 1.2 million users signing a petition in February for the app to revert back to its classic design. Publishers were also frustrated with the redesign, with one outlet telling Vanity Fair the changes made a  “cataclysmic” dent on its engagement. Even Kylie Jenner got in on the complaining, saying the redesign was “so sad.”

At first, Snap acknowledged the update was “uncomfortable for many,” but held off on immediately walking back some of its changes. But the company is now listening, after a rough Q1 saw uninspiring user and revenue growth.

“We learned that combining watching Stories and communicating with friends into the same place made it harder to optimize for both competing behaviors,” CEO Evan Spiegel said earlier this month following the company’s Q1 financial report.

Snap did not have a timetable on when Android users can expect to see the changes.

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