How So Yummy Is Reinventing Food Videos – and Scoring 16 Million Views on Average

“We talk a lot about creative, but the key is the data,” Guy Oranim, CEO of First Media, told TheWrap

Top-down cooking videos, those quick tutorials recorded with an overhead camera, have become the bread and butter of First Media’s food brand So Yummy.

Despite competing with food giants Tastemade, Food Network, and Buzzfeed’s Tasty — all which have significantly larger followings across social platforms — So Yummy’s top-down videos consistently outpace its competitors. 

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