Sony and RealD Partnering on 3D Home Entertainment Products

Companies plan to produce 3D high definition TVs

Last Updated: December 17, 2009 @ 11:01 AM

If Sony Corporation and RealD have anything to do about it, next year when television viewers plop down on the sofa to watch a movie or catch their favorite program, they’ll need to remember their glasses.

That’s because the two companies are partnering to bring 3D technology into the home, Sony and RealD announced on Thursday. As part of the pact, Sony will license RealD’s stereoscopic format, eyewear and other technologies.

The companies are working to produce 3D compatible “BRAVIA” LCD high definition TVs and to make other Sony consumer products able to support RealD’s stereoscopic format.

“We are excited to work with RealD in bringing 3D to the home,” Hiroshi Yoshioka, Sony’s executive deputy president in charge of consumer products, said in a statement.

“This collaboration enables the distribution of high-quality 3D content to Sony displays through the existing HD infrastructure, a vital element to the widespread adoption of 3D in the home,” Michael V. Lewis, chairman and CEO of RealD, said in a statement.