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Sony Announces Key Hires for 3D Cable Channel Joint Venture

Discovery Channel operative Julia Rao named CFO; former AmericanLife exec Mark Ringwarld also named director of scheduling

Grab your 3D glasses and get that second mortgage — Sony, Discovery and IMAX are still serious about their upcoming 3D channel

On Monday, the consortium announced two key hires for their joint venture, a 24/7 3D programming channel, which will launch next year.

The additions include former Discovery executive Julia Rao, who will serve as chief financial officer, and former AmericanLife TV Network official Mark Ringwald, who has been named director of scheduling and acquisitions.

"Julia and Mark bring extensive industry experience and incredible enthusiasm to our fast-growing 3D team," said Tom Cosgrove, president and CEO of the joint venture. "By leveraging the unmatched strength and expertise of Sony, Discovery and IMAX, we will establish this network as a leader in 3D with the most extensive library of original and exclusive high-quality 3D content available anywhere.

The channel is scheduled to launch next year.