On Sunday night, Washington Redskins owner Dan Snyder got a taste of his own bitter medicine.
The billionaire has resisted endless attempts to convince him to change the football team’s remarkably outdated and racist name, insisting that the monicker is meant to honor and respect Native American history and culture. The insanity of the argument, however, was confirmed in June, when the U.S. Patent and Trademark Office stripped the team of its trademark, after a group of Native Americans sued Snyder over the disparaging name.
That’s where “South Park” comes in.
In a promo for its upcoming season premiere, Snyder’s animated doppelgänger appeals to Cartman, asking him to change the name of his business, which has been newly christened “The Washington Redskins,” thanks to the Patent Office’s decision. As you’ll see above, he uses Snyder’s twisted logic against him, which makes it all the more cutting and effective.
Best of all, the ad only played in the Washington, D.C. metro area during the home team’s game, making it a targeted slap at everyone still supporting the racist name.