‘South Park’ Mocks Washington Redskins in Promo Aired During Team’s Game (Video)

The Comedy Central show ran the ad in the Washington, D.C. market

On Sunday night, Washington Redskins owner Dan Snyder got a taste of his own bitter medicine.

The billionaire has resisted endless attempts to convince him to change the football team’s remarkably outdated and racist name, insisting that the monicker is meant to honor and respect Native American history and culture. The insanity of the argument, however, was confirmed in June, when the U.S. Patent and Trademark Office stripped the team of its trademark, after a group of Native Americans sued Snyder over the disparaging name.

Also read: Redskins Firestorm: How the TV Networks Will Handle the Name Controversy

That’s where “South Park” comes in.

In a promo for its upcoming season premiere, Snyder’s animated doppelgänger appeals to Cartman, asking him to change the name of his business, which has been newly christened “The Washington Redskins,” thanks to the Patent Office’s decision. As you’ll see above, he uses Snyder’s twisted logic against him, which makes it all the more cutting and effective.

See video: John Oliver Tackles the Washington Redskins’ Incredibly Racist Team Name

Best of all, the ad only played in the Washington, D.C. metro area during the home team’s game, making it a targeted slap at everyone still supporting the racist name.