Comedy Central’s ‘South Side’ Is This Year’s Top Cable Comedy Debut Among African Americans (Exclusive)

And it’s the Viacom channel’s highest-rated series premiere in that demo since June 2017

Last Updated: July 29, 2019 @ 1:50 PM

Comedy Central’s “South Side” series premiere reached beyond the Chicago city limits — especially among African Americans.

Counting three days of playback, the new comedy’s first episode posted a 0.85 rating among African American viewers ages 18-49, making it Comedy Central’s highest-rated series premiere in that demo since June 2017. Those Nielsen numbers also make “South Side” the No. 1 new primetime cable comedy premiere of 2019 in the same demo.

Among all adults 18-49, “South Side” averaged a 0.30 rating, which also counts three days of delayed viewing. All told, the comedy’s premiere drew 2.2 million multiplatform viewers — that tally counts the premiere, streaming tune-in, and replays.

Comedy Central is particularly pleased with how “South Side” immediately improved upon its time slot among African American viewers.

Here are its comps from the previous four-week average for Wednesdays at 10:30 p.m. ET:

  • African American adults 18-49 rating: 0.85, up +268% from the previous four-week average
  • African American men 18-49 rating: 1.1, up +218% from the previous four-week average
  • African American women 18-49 rating: 0.65, up +368% from the previous four-week average
  • African American adults 25-54 rating: 1.0, up +344% from the previous four-week average
  • African American men 25-54 rating: 1.33, up +274% from the previous four-week average
  • African American women 25-54 rating: 0.81, up +484% from the previous four-week average

It’s important to include here that the 0.30 from all adults 18-49 was not an improvement from the prior four-week average, however.

The series hails from co-creators, executive producers and stars Bashir Salahuddin and Diallo Riddle. It currently has a 100% rating on Rotten Tomatoes.

“South Side” airs Wednesdays at 10:30/9:30c on Comedy Central.

Keep
Reading...

Looks like you’re enjoying reading
Keep reading by creating
a free account or logging in.