With Athletes Benched, Sports Fans Watch More News – and Reruns of Classic Games

Sports viewing still accounts for 10% of TV watching among diehard fans, according to Nielsen

The coronavirus pandemic may have benched all live sports for the foreseeable future, but sports fans are still getting their fix by watching old games.

According to Nielsen, diehard sports fans still spend 10% of their TV viewing on sports programming, whether its “SportsCenter” or re-airings of old Super Bowls. In the weeks since the global health crisis brought the sporting world to a screeching halt, many networks like ESPN and even the broadcast stations have taken to airing old games instead.

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Tim Baysinger

TV reporter • tim.baysinger@thewrap.com • Twitter: @tim_bays