Entertainment PR Firm Stan Rosenfield and Associates Re-Brands as RMG

RMG will expand its reach to develop media strategies and representation for businesses and entrepreneurs beyond Hollywood

Longtime entertainment PR staple Stan Rosenfield & Associates is rebranding itself as RMG (Rosenfield Media Group), effective Oct. 1, Stan Rosenfield and Zach Rosenfield announced on Tuesday. The re-branding comes seven-and-a-half years after Zach Rosenfield joined Stan Rosenfield and expanded the company’s reach beyond talent representation to include producers, production companies, content creators, sports based ventures and corporate entities.

The change to RMG recognizes the evolving executive structure since Zach Rosenfield joined the company, as well as the rise of Katie Feldman within the talent division and Ethan Friedman with company’s client base of producers and production companies.

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Umberto Gonzalez

Film Reporter ◘umberto@thewrap.com◘Twitter: @elmayimbe