May 4, otherwise known as May the Fourth Be With You to “Star Wars” fans around the globe, is now a date of importance recognized by major corporate brands, too.
McDonalds, Volkswagen and JELL-O are just a few of the companies hoping that clever — and some not so clever — marketing campaigns that coincide with the unofficial holiday celebrating a galaxy far, far away can convince nerdy consumers to spend less on plastic lightsabers and more on products completely unrelated to the science-fiction franchise George Lucas created in 1977.
Intel Gaming’s hilarious take on the most quoted “Empire Strikes Back” scene, via an old floppy disk informing present-day cloud technology about its unfortunate family tree, is among the funniest tributes, while 5-Hour Energy’s reference to both sides of the Force is strikingly boring. One retweet in two hours suggests the people agree.
Here are the good, the bad and the ugly attempts to cash in on “Star Wars” fandom.
- Pillsbury (@Pillsbury) May 4, 2015
- McDo Philippines (@McDo_PH) May 4, 2015
- McDonald’s Canada (@McD_Canada) May 4, 2015
- Volkswagen Canada (@VWcanada) May 4, 2015
- JELL-O (@JELLO) May 4, 2015
- Kia Motors America (@Kia) May 4, 2015
- Chevy Life (@ChevyLife) May 4, 2015
- Intel Gaming (@IntelGaming) May 4, 2015
- JetBlue Airways (@JetBlue) May 4, 2015
- 5-hour ENERGY® (@5hourenergy) May 4, 2015
- Red Lobster (@redlobster) May 4, 2015
- BMW (@BMW) May 4, 2015
– ToysRUs (@ToysRUs) May 4, 2015
– Carmex (@Carmex) May 4, 2015
– Southwest Airlines (@SouthwestAir) May 4, 2015
Let TheWrap know what brands you think did the best and worst job at capturing the hearts of “Star Wars” fans in the comment section below!