‘Star Wars’ Day Marketing Campaigns: The Good, the Bad and the Ugly (Photos)

Intel may take the cake on “May the 4th Be With You,” while 5-Hour Energy’s marketing misfire won’t do much to keep you awake

Last Updated: May 4, 2015 @ 10:50 AM

May 4, otherwise known as May the Fourth Be With You to “Star Wars” fans around the globe, is now a date of importance recognized by major corporate brands, too.

McDonalds, Volkswagen and JELL-O are just a few of the companies hoping that clever — and some not so clever — marketing campaigns that coincide with the unofficial holiday celebrating a galaxy far, far away can convince nerdy consumers to spend less on plastic lightsabers and more on products completely unrelated to the science-fiction franchise George Lucas created in 1977.

Intel Gaming’s hilarious take on the most quoted “Empire Strikes Back” scene, via an old floppy disk informing present-day cloud technology about its unfortunate family tree, is among the funniest tributes, while 5-Hour Energy’s reference to both sides of the Force is strikingly boring. One retweet in two hours suggests the people agree.

Here are the good, the bad and the ugly attempts to cash in on “Star Wars” fandom.

Let TheWrap know what brands you think did the best and worst job at capturing the hearts of “Star Wars” fans in the comment section below!