‘Star Wars’ Surprise: Women Account for Majority of Facebook Chatter on Franchise

Controversial character from prequel still rates high among males, top countries talking about “Force Awakens” revealed

Last Updated: December 15, 2015 @ 3:15 PM

Facebook has unleashed a round of data analyzing conversations about “Star Wars” just three days before the J.J. Abrams-directed “The Force Awakens” hits theaters this Friday.

53 million users have generated 126 million interactions (including likes, comments and shares) surrounding the franchise, according to numbers released by the platform.

Around the world, 52 percent of the people talking about the film are women, though more men interact with content like video with higher frequency. The largest demo buzzing about the new film is 18-34 year-olds.

Read the full stats below.

Around the world, the top 5 countries that are the most engaged in the conversation are:

1. The United States
2. Australia
3. The United Kingdom
4. Iceland
5. Singapore
**Please refer to the Conversation heat map attached.

The top 5 states that are the most engaged in the conversation are:

1. Utah
2. Alaska
3. Idaho
4. New Mexico
5. Oregon

The top 3 most discussed “Star Wars” characters globally are:

1. Darth Vader
2. Han Solo
3. Chewbacca

However, men and women are more likely to talk about certain characters, the top 3 most discussed by gender are…

Men:

1. Luke Skywalker
2. Jar Jar Binks
3. Han Solo

Woman:

1. Chewbacca
2. Darth Vader
3. Leia

The Events:

People have used Facebook to invite over 2 million friends and family to 35,000 events in December related to Star Wars, and these events are often bringing together people from great distances. About a third of Star Wars related events on Facebook have at least one member who plans on attending from more than 50 miles (80 km) away.

facebook map

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