Starz Names Ex-Time Warner Cable Exec Jeffrey A. Hirsch President of Global Marketing and Product Planning

Hirsch will report to Chris Albrecht starting July 20

Last Updated: July 16, 2015 @ 9:11 AM

Starz has named Jeffrey A. Hirsch to the newly created title of President of Global Marketing and Product Planning, the company announced Thursday.

Hirsch will report to Starz CEO Chris Albrecht when he takes over his new role on July 20.

The new exec’s responsibilities will include overseeing the development of new Starz products and services for the company’s current and prospective distributors, both domestic and abroad. Hirsch will be working in close coordination with the company’s strategy, distribution, marketing and product planning teams with a focus on optimizing worldwide sales and revenue growth efforts and increasing Starz brand awareness through the company’s expanding portfolio of original programming.

“Jeff comes to Starz with sterling credentials and a proven, multi-discipline background in our industry that should prove to be a great asset,” Albrecht said in a statement. “This is a period of rapid change in the total media business ecosystem and one of tremendous worldwide opportunity at Starz thanks to our successful transformation as a company.”

Hirsch most recently served as Executive Vice President and Chief Marketing Officer, Residential Services at Time Warner Cable. In this senior executive role since 2011, Hirsch was responsible for all Time Warner Cable corporate marketing activities to the company’s residential customers. Hirsch first joined Time Warner Cable in 1999.