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Starz Takes Its Streaming App International, Plans to Expand Into 20 More Countries Next Year

StarzPlay is now available in Brazil, France, Germany, Mexico and the U.K. for about $5 per month

Starz is going global with its StarzPlay streaming app, expanding into Brazil, France, Germany, Mexico and the U.K, the company announced on Monday morning. The international expansion will continue in 2020, with Starz planning on bringing the app to 20 more countries next year.

It’s unclear which markets Starz is targeting currently. The Lionsgate-owned company reported it had 5.6 million StarzPlay subscribers in North America when it shared its Q2 earnings earlier this year.

“Expanding our direct-to-consumer product into the global arena with the launch of the StarzPlay app gives subscribers seamless entry to our platform and premium content on their device of choice, while also providing us with access to key consumer data insights as we continue to position ourselves for success in the evolving content ecosystem,” Starz CEO Jeffrey A. Hirsch said in a statement.

The international rollout comes after Hirsch mentioned earlier this year that he’s aiming to double Starz’s subscriber count within the next two years. The app costs about $5 per month and offers hundreds of movies and shows. Subscribers are able to use StarzPlay on four devices concurrently.

The service is available on a range of different platforms, depending on the market. In Europe and Latin America, it’s available on Apple TV; in France, Germany, Mexico, and the U.K. it’s also available on Amazon Prime Video. In Mexico StarzPlay is on Izzi and Totalplay; in France its on Orange, and in Spain its on Orange and Vodafone; in the U.K. it is also on Virgin Media. Starz Play in Canada is available via a deal with Bell Media.

The app’s expansion comes weeks after both Disney+ and Apple TV+ launched. New streaming services from NBCU and WarnerMedia are set to hit the market next year as well.