Stephen Colbert, what have you gotten yourself into?
While comedy can’t be quantifiably measured (yet), the overall impact of late-night talk shows can be, for better or worse. There’s Nielsen ratings, social media metrics, and even the host’s Q Scores, which is a measurement of the popularity and likability of a personality.
Across pretty much all of those data sets, Jimmy Fallon is indeed the late-night king. He certainly rules the roost in ratings, but he’s also top dog on Twitter and YouTube. And, thanks mostly to women, he’s now overtaken the more male-skewing Colbert himself to become the most-liked late-night host on broadcast TV, per the Q Score Company‘s summer survey.