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Steve Bing Donates $30M to Motion Picture & Television Fund

The donation goes toward Jeffrey Katzenberg's campaign to raise $350 million for the MPTF.

"Shine a Light" producer Steve Bing has pledged $30 million to the Motion Picture & Television Fund, the fund said Thursday.

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The donation goes toward MPTF Foundation chairman Jeffrey Katzenberg's campaign to raise $350 million for the fund.

Also read: Kirk and Anne Douglas Donate $20M to Motion Picture Television Fund

The 90-year-old MPTF serves as a charitable organization provides services and financial assistance for entertainment-industry members in their time of need.

Calling Bing "one of the most loyal supporters of the MPTF through both the good and challenging times," Katzenberg added, "with this amazing contribution he puts us another step closer to securing our long term goals. It’s not possible for us to thank him enough and I hope others in his generation will follow his lead both with their involvement and their financial support."

In July, actor Kirk Douglas and his wife Anne pledged $20 million to the non-profit organization. Media mogul Barry Diller also donated $30 million earlier this year. 

The MPTF has faced tumultuous times in recent years, with its long-term care unit facing closure at one point. Now free from the fear of closure, the facility recently began admitting new patients for the first time since 2009.