Before Apple CEO Tim Cook took the stage at the new Steve Jobs Theater for Apple’s latest product launch, the voice of his predecessor echoed through the darkness. It was part cool, part creepy.
“So… we need to be true to who we are and remember what’s really important to us,” said the ethereal voice of Jobs, as piano music played. “That’s what’s going to keep Apple Apple, is if we keep us, us.”
The one-minute Jobs intro set the tone for Cook to unveil the next generation of the iPhone, ten years after Jobs revolutionized the smartphone. After walking on stage, the lights came on and Cook was backed by a giant picture of Jobs in a Mr.Burns-esque pose, looking out over the crowd. If you’re an Apple fanboy, it was awesome… but it also felt a little like a meeting of a well-funded cult.
“It was only fitting that Steve should open his theater,” said Cook, seemingly misty. “He loved days like this.”
He then began a tribute to Jobs, and a product preview that also included looks at the newest versions of the Apple Watch and Apple TV.
6 Tech Giants Shaking Up News, From Jeff Bezos to Laurene Powell Jobs (Photos)
Tech leaders are increasingly intertwined with the news business. While some want to support old properties, one set out to destroy a new one. Here they are.
Jeff Bezos – Washington Post
The Amazon founder purchased the Washington Post in 2013 for $250 million in cash. President Trump has called the paper the “Amazon Washington Post.”
The Facebook co-founder purchased The New Republic in 2012, becoming executive chairman and publisher. However, he sold the venerable political magazine to Win McCormack in 2016, saying he "underestimated the difficulty of transitioning an old and traditional institution into a digital media company in today’s quickly evolving climate."
The eBay founder is a well-known philanthropist who created First Look Media, a journalism venture behind The Intercept. Inspired by Edward Snowden's leaks. Omidyar teamed up with journalists Glenn Greenwald, Jeremy Scahill and Laura Poitras to launch the website “dedicated to the kind of reporting those disclosures required: fearless, adversarial journalism.”
The PayPal co-founder doesn’t own a news organization, but he makes this list because he essentially ended one -- Gawker -- proving once again the power of an angry billionaire. Thiel secretly bankrolled Hulk Hogan’s sex-tape lawsuit against Gawker Media because he was upset that the website once outed him as gay. Hogan won the defamation lawsuit against the site that sent its parent company into bankruptcy, and Gawker.com is no longer operating.
OK, so Facebook isn’t technically a news organization… yet. However, the company is preparing to launch its much-anticipated lineup of original content later this summer, and there are also signs that it's on the verge of becoming an even bigger media platform.
Campbell Brown, Head of News Partnerships at Facebook, confirmed last week it’s developing a subscription service for publishers willing to post articles directly to Facebook Instant Articles, rather than their native websites.