How Stitcher’s Jenny Mast Uses ‘Wolverine’ Podcast to Distract You

5 Questions: “Most people are listening to podcasts by themselves, in the car, or on a pair of headphones,” executive producer for Stitcher Originals says

Last Updated: January 30, 2019 @ 2:24 PM

Jenny Radelet Mast knows you listen to podcasts in your car, inching forward in traffic. Or at the gym, while you struggle through a workout. Or while you’re doing chores. So she makes sure Stitcher podcasts like Marvel’s ‘Wolverine: The Long Night’ do everything they can to make you forget all that and focus on an immersive story.

Stitcher, which began in 2008 as an on-demand radio service that hosted other people’s podcasts, now boasts projects like “Wolverine” (which has been renewed for a second season), Vox’s weekday news series “Today Explained” and “Reading Rainbow” star Levar Burton reading short stories.

“Wolverine” has kept audiences listening by using sounds you would hear in the room with the characters to enhance the dialogue. The third episode uses a litany of effects to set a grim, captivating scene: manic clicking, a creaking door, a sloppy sip, the start of a lo-fi Youtube clip. Then a rooster crows and someone draws a knife from a scabbard.

On Friday, January 18, “Wolverine: A Long Night” won best scripted podcast at the first ever iHeart Podcast Awards.…

Oops! This is for WrapPRO members only, please sign up or login to view.
Oops! This is a Members Only post! Become a member to access!

Join WrapPRO for Exclusive Content, Full Video Access, Premium Events, and More!

For Only $1/Day Members Access:

In-Depth Coverage
  • 5 exclusive members-only stories a week
  • Digital Video industry analysis and deep-dive features
  • Daily WrapPRO newsletter covering the latest digital video industry news
Exclusive Video
  • Access to full length Members-Only Video archive
  • Video of notable sessions from TheWrap Events (TheGrill, Power Women Summit)
Vip Access
  • VIP seating for TheWrap's Screening Series with stars and filmmakers
  • Access to 'chill spots' at select industry events Sundance, TIFF, Newfronts and more
  • Access to exclusive invite-only events
  • DataBank showcasing key stats and streaming video trends in the OTT market
  • In-depth entertainment industry research and whitepapers