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‘Stranger Things 3’ Sets Viewership Record for Netflix – Says Netflix

Streaming service reports 64 million households have tuned into 1980s-set drama

Netflix wants you to know that a lot of people watched the third season of “Stranger Things.” In its quarterly earnings report on Wednesday, the streaming service said that 64 million households watched the third season within the first 4 weeks of its July 4th premiere.

The majority of those views came right after season debuted. Earlier this year, Netflix said that more than 40 million households watched the series within its first four days. Netflix counts a “view” as a member household watching 70% of one episode of the series (or 70% of a feature film).

“Stranger Things” was renewed for a fourth season, with the streaming service signing creators and showrunners, Matt and Ross Duffer a.k.a. The Duffer Brothers, to a multi-year film and series overall deal.

“Stranger Things” wasn’t the only series that Netflix released its carefully-curated data for — the company also reported that limited series “Unbelievable” was viewed by 32 million member households within its first 28 days.

For the second straight quarter, Netflix came up short of subscriber growth projections when it reported its Q3 earnings on Wednesday afternoon. Still, investors didn’t seem to mind, with the streaming giant’s stock jumping 5% in early after-hours trading after the company easily topped Wall Street’s earnings estimates.

The streamer added 6.8 million new subscribers during Q3, narrowly missing the 7 million new customers both the company and Wall Street analysts had projected. After losing U.S. subscribers for the first time last quarter, Netflix bounced back during Q3, adding 500,000 domestic customers. Netflix now has more than 158 million global subscribers.