‘Stranger Things’ Spurs ‘Significant’ Netflix Growth, New Report Shows

Netflix app downloads are up 18% compared to the same time last year, according to new report from Bank of America

Last Updated: September 9, 2019 @ 8:57 AM

Netflix’s recent growth issues might already be behind it, thanks to “Stranger Things.”

The latest season of the Netflix original series has helped drive “significant re-acceleration” of app downloads during Q3, according to a new note to investors from Bank of America on Monday morning.

Netflix’s app downloads have increased by 18% year-over-year, according to data from SensorTower cited in the note. Most of that growth stemmed from outside the U.S., where app downloads increased 34% from this time last year; U.S. app downloads have bumped up 13% year-over-year, according to the note.

BofA said Netflix has been “likely aided by the release of ‘Stranger Things’ Season 3,” which came out in early July. Netflix boasted that the latest season of “Stranger Things” broke a company record during its first four-days on the service, with nearly 41 million accounts watching the show. Other well-known Netflix Originals like “Queer Eye” have also returned during Q3.

Netflix shares, after a rough two-month stretch, increased 2.5% in early trading on Monday, hitting about $297 per share.

The latest season of “Stranger Things” was released two weeks before Netflix posted its underwhelming Q2 financial report, with subscriber growth coming in well below analyst expectations. Netflix also posted a loss of 126,00 American subscribers, marking the first time the streaming giant had lost ground in the U.S. The company pointed to its 2019 price hikes as a reason for its soft Q2 performance.

Netflix shares have dropped 18% since the company’s Q2 report came out in mid-July. The company is expected to report its Q3 performance next month.