Too Many Superheroes? How Streaming Hopes to Avoid Franchise Fatigue

”You have to realize that this is not being driven by the executives,“ Nickelodeon President Brian Robbins says

As the streaming wars heat up, deep-pocked media giants are using franchises as a cudgel to carve out their space in a landscape that is getting overcrowded. This week alone sees the debut of “The Falcon and the Winter Soldier,” one of five Marvel television series for Disney+, just one day after the heavily-anticipated “Snyder Cut” version of “Justice League” premieres on HBO Max.

Until he spoke to TheWrap, Malcolm Spellman wasn’t worried that Marvel fans would be suffering burnout when “The Falcon and the Winter Soldier” premieres Friday, coming just two weeks after the end of Marvel’s first Disney+ series, “WandaVision.”

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Tim Baysinger

TV reporter • tim.baysinger@thewrap.com • Twitter: @tim_bays