Streaming Giants Find an Unlikely Ally to Gain Subscribers: Traditional TV

Disney, Apple and WarnerMedia pour ad dollars into traditional TV to showcase upcoming digital offerings

How’s this for a plot twist: Traditional television networks got a boost in advertising commitments for the upcoming season from an unlikely client — streaming services.

In conversations with network sales executives and media buyers, the influx of streaming services that are looking for ways to market themselves to prospective subscribers was cited as a reason for the better-than-expected performance this year.

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Tim Baysinger

TV reporter • tim.baysinger@thewrap.com • Twitter: @tim_bays