Older viewers are now among those who spend the most time watching streaming content
How’s this for a plot twist: Among all age groups, the ones who are increasingly spending the most time watching Netflix or other streaming platforms are older viewers.
This comes as the pay-TV bundle continues to dwindle as many of the likeliest consumers of the older legacy TV model are beginning to migrate toward streaming. According to Nielsen’s August Total Audience Report, people over the age of 55 account for the second-largest share of streaming viewing, with 26% during the second quarter of 2020. A year ago, that same group accounted for 19%. The only age group that accounts for more of streaming’s viewers are those between the ages of 35 and 54 (27%), the same group that watched the most a year ago.