We've Got Hollywood Covered

STX Entertainment Chief Brand Officer Patti Röckenwagner Exits Company

She is leaving to pursue ”another opportunity“

Patti Röckenwagner is leaving STX Entertainment as the company’s chief brand officer, CEO Robert Simonds wrote in a memo to staff on Friday.

“While I support her decision, personally I will miss her expansive worldview, strategic counsel and deep connections in the global media and business worlds,” Simonds wrote. “Those of you who have worked closely with Patti can no doubt attest to her insightful professional advice, expert leadership, and her effective oversight of our brand strategy and positioning.”

Röckenwagner joined STX in 2016 as the media and entertainment company’s chief communications officer before being promoted to her latest role in 2018.

Simonds also said in the memo that Röckenwagner was leaving to pursue “another opportunity,” though where she’s headed was not announced.

Röckenwagner will stay with STX through a transitional phase. Simonds said the company will have more to announce soon.

“It has been a fun, intense and rewarding time for STX and our industry, and there’s no other team I’d want to be on the ride with than with you,” Röckenwagner said in a statement. “I’m excited for your continued success and will be rooting for you.”

STX was founded in 2015 as a studio focused on distributing mid-budget films at a more cost-efficient price tag than the majors. The indie studio has had a mixed track record so far. STX’s most recent domestic release “The Upside,” which was picked up following The Weinstein Company’s bankruptcy, became a box office hit earlier this year, and the studio has found success with its “Bad Moms” franchise.

Other films, such as “The Happytime Murders,” “The Circle” and “Free State of Jones,” fell flat at the box office.

The studio suffered another setback when its planned Hong Kong IPO lapsed last year.

Before joining STX, Röckenwagner worked at Condé Nast as the company’s corporate branding and communications chief. She’s also held a variety of senior executive communications and branding positions at Paramount Pictures, Time Warner Cable, Comcast, AT&T and McGraw Hill Financial.