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Sumner Redstone’s Daughter Shari Launches Tech/Media Investment Firm

Early investments include Nettle, which will launch its app next month

CBS honcho Sumner Redstone's daughter Shari has thrown her hat into the investment game.

Shari Redstone, herself a vice chair of CBS, has co-founded the venture-capital firm Advancit Capital. She also serves as managing partner of Advancit, which was launched this year and describes itself as an "investment firm focused on early-stage companies in media, entertainment and technology."

Advancit's initial ventures include Nettle, whose "next-generation social/local/mobile application and website for the global entertainment market" will launch next month.

Advancit was among a group of investors who provided $500,000 in seed money for the La Jolla-based Nettle — which was founded by Brian Dear and Dan O'Neill last October — earlier this month.

An SEC filing from earlier this month indicates that Advancit has drummed up $3.2 million in funds so far.

Redstone, 57, co-founded the company with Jason Ostheimer.