Update Dec. 30, 2015, 11 a.m.: Shortly after this post was published, TheWrap learned that like last year, Sony did not buy any Super Bowl ad time this year, so that would bring the total number of possible movie trailers down to 19. The original post is below.
Super Bowl 50 is still more than a month away, but the AFC and NFC champions won’t be the only ones doing battle during the big game: Hollywood studios will be flexing their marketing muscles with ad buys for their best blockbuster bets — but a seat at the table doesn’t come cheap.
As of early November, CBS chief Les Moonves said there were a “few units left to sell” and “you can imagine what these last few slots will go for.” Indeed, a 30-second slot is said to be going for approximately $5 million, as AdAge reported the asking price for a 30-second Super Bowl ad has increased by an average of 11.1 percent each of the past five years.
Though no studios have unveiled which trailers they’ll be showing during the Super Bowl, TheWrap has a pretty good idea of what movies we might see in the starting lineup on Feb. 7.
While Hollywood never misses an opportunity to play to the cameras, and there’s no single TV event with a bigger audience than the Super Bowl, keep in mind that a Super Bowl ad doesn’t guarantee box office success. “Tomorrowland,” “Seventh Son,” “Unfinished Business” and “Hot Tub Time Machine 2” bought time last year, but it didn’t help them turn a profit. And of the top five highest-grossing movies of 2014, only “Captain America: The Winter Soldier” advertised during the Big Game.
After examining the 2016 release schedule and each studio’s Super Bowl ad buys over the past three years, here are 21 movies that are strong candidates to take the field before, during and after the NFL’s championship game.
1. “Captain America: Civil War” (May 6) – Marvel’s masterpiece of muscles is a no-brainer for the Big Game considering the performance of “Captain America: The Winter Soldier” following its Super Bowl ad. Perhaps we’ll see more of Chadwick Boseman‘s “Black Panther,” who’s shaping up to be a fan favorite?