Will 49ers-Chiefs Stop the Super Bowl’s 4-Year TV Ratings Slide?

54th edition of the NFL’s title game offers a myriad of reasons it should top last year’s snoozefest

Just as Patrick Mahomes tries to avoid getting sacked by Nick Bosa & Co., the NFL is hoping to scramble out of the pocket of another year of declining audiences for its crown jewel event.

Fox, which is airing the game, will no doubt garner a supersize audience on Sunday, when the San Francisco 49ers square off against the Kansas City Chiefs in Super Bowl LIV. But despite the overall strong ratings performance for the NFL over the past two seasons — each of the league’s TV partners hit multi-year highs in 2019 — the Super Bowl has actually seen its audience decline each of the past four years. Last year, it fell below 100 million viewers for the first time in a decade.

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Tim Baysinger

TV reporter • tim.baysinger@thewrap.com • Twitter: @tim_bays