“Superstore” was a show on the bubble before NBC decided to bring it back for Season 4.
Fans of Dina and the Cloud 9 gang are on cloud nine over that call — and those who enjoy the Lauren Ash character’s eccentricities ought to be flying high about one particular upcoming half-hour.
Her fellow star Mark McKinney — who plays the big box store’s big boss, Glenn — told TV critics on Tuesday that viewers will “finally get to meet Dina’s birds” this season in an episode he’s directing.
“Fans are super-invested in our backstories and our lives,” Ash added at the Television Critics Association press tour.
Since Season 1, “Superstore” fans have been very aware of Dina’s avian aficionado status. The Cloud 9 assistant manager has several birds she treats like her own children, actually referring to herself as their “mommy” and taking the time to sing them to sleep over the phone when she’s away from her babies (and on the clock).
Dina also keeps an eye on the birdies via webcam and is a vegan because of her love for the animals. Yeah, Dina is a unique individual.
“Superstore” returns to NBC on March 7 at 8/7c.
Jenny Maas contributed to this story.
Live TV Musicals Ranked by Ratings, From 'Annie Live!' to 'Grease' (Photos)
NBC's "Annie Live!" bowed Thursday as the first new live musical production to air on broadcast TV since ABC's "The Little Mermaid Live!" in November 2019.
It also marked NBC's return to the genre, which it hasn't ventured into since "Jesus Christ Superstar Live!" on Easter Sunday of 2018, and the first of the Big 4 networks' live-TV musicals to be made during the COVID-19 era.
So naturally, all eyes were on how the Taraji P. Henson- and Harry Connick Jr.-led "Annie Live!" performed in TV ratings and viewership, as that's going to be used as an indicator of what "Tomorrow" looks like for the genre.
On the plus side, "Annie Live!" averaged 5.155 million total viewers, which was better than Fox's "Rent" and "A Christmas Story." Unfortunately, "Annie" ranks dead last in the key demo of adults 18-49, though that may be more of an indicator on how young adults view broadcast television in late 2021 vs. late 2019.
"Annie Live!" faced a lot of competition last night: Fox aired "Thursday Night Football," ABC had a highly anticipated Alec Baldwin interview in the first hour of primetime, and CBS did well with its first few sitcoms.
Scroll through our gallery to see how each of broadcast TV's modern-day, live musical productions rank by Nielsen numbers. Lowest-rated is first, highest-rated is last.
ABC
Rank: 11
Musical: "Annie Live!"
Date: December 2, 2021
Network: NBC
18-49 rating: 0.9
Total viewers: 5.155 million
NBC
Rank: 10
Musical: "Rent"
Date: January 27, 2019
Network: Fox
18-49 rating: 1.4
Total viewers: 3.415 million
Fox
Rank: 9
Musical: "A Christmas Story: Live"
Date: Dec. 17, 2017
Network: Fox
18-49 rating: 1.5
Total viewers: 4.481 million
Fox
Rank: 8
Musical: "The Passion"
Date: March 20, 2016
Network: Fox
18-49 rating: 1.6
Total viewers: 6.648 million
Fox
Rank: 7
Musical: "Jesus Christ Superstar Live!"
Date: April 1, 2018
Network: NBC
18-49 rating: 1.7
Total viewers: 9.607 million
NBC
Rank: 6
Musical: "Hairspray Live!"
Date: Dec. 7, 2016
Network: NBC
18-49 rating: 2.3
Total viewers: 9.045 million
NBC
Rank: 5
Musical: "Peter Pan Live!"
Date: Dec. 4, 2014
Network: NBC
18-49 rating: 2.4
Total viewers: 9.211 million
NBC
Rank: 4
Musical: "The Little Mermaid Live!"
Date: Nov. 5, 2019
Network: ABC
18-49 rating: 2.6
Total viewers: 8.978 million
ABC
Rank: 3
Musical: "The Wiz Live!"
Date: Dec. 3, 2015
Network: NBC
18-49 rating: 3.4
Total viewers: 11.498 million
NBC
Rank: 2
Musical: "Grease: Live"
Date: Jan. 1, 2016
Network: Fox
18-49 rating: 4.3
Total viewers: 12.206 million
Fox
Rank: 1
Musical: "Sound of Music Live!"
Date: Dec. 5, 2013
Network: NBC
18-49 rating: 4.6
Total viewers: 18.624 million
NBC
1 of 12
Thursday show marked the long-awaited return of broadcast TV’s modern-day, live musical productions
NBC's "Annie Live!" bowed Thursday as the first new live musical production to air on broadcast TV since ABC's "The Little Mermaid Live!" in November 2019.
It also marked NBC's return to the genre, which it hasn't ventured into since "Jesus Christ Superstar Live!" on Easter Sunday of 2018, and the first of the Big 4 networks' live-TV musicals to be made during the COVID-19 era.
So naturally, all eyes were on how the Taraji P. Henson- and Harry Connick Jr.-led "Annie Live!" performed in TV ratings and viewership, as that's going to be used as an indicator of what "Tomorrow" looks like for the genre.
On the plus side, "Annie Live!" averaged 5.155 million total viewers, which was better than Fox's "Rent" and "A Christmas Story." Unfortunately, "Annie" ranks dead last in the key demo of adults 18-49, though that may be more of an indicator on how young adults view broadcast television in late 2021 vs. late 2019.
"Annie Live!" faced a lot of competition last night: Fox aired "Thursday Night Football," ABC had a highly anticipated Alec Baldwin interview in the first hour of primetime, and CBS did well with its first few sitcoms.
Scroll through our gallery to see how each of broadcast TV's modern-day, live musical productions rank by Nielsen numbers. Lowest-rated is first, highest-rated is last.
ABC
NBC
