SVOD Subscribers in Western Europe Expected to Nearly Double by 2023, Report Finds
Subscriptions will climb by 26 million in next two years alone, according to Digital TV Research
Matt Lopez | September 11, 2018 @ 10:16 AM
Last Updated: September 17, 2018 @ 12:19 PM
Credit: freestocks.org
The number of consumers in Western Europe using a subscription video-on-demand service is expected to double over the next five years, according to a new report from Digital TV Research.
The number of consumers subscribed to an SVOD service — any streaming video-on-demand platform that requires a monthly subscription, such as Netflix or Amazon — is estimated to jump from 50.34 million at the end of 2017 to 98.85 million by 2023, the report predicts. It said that 2018 alone will account for 15 million additions, while 2019 will bring in another 11 million.
The report said Netflix is expected to remain the most used SVOD platform in the region, with 49.75 million paying subscribers in 2023, which is nearly double the 26 million current Netflix subscribers in the region. Amazon Prime Video is expected to have a subscriber base of 22 million by 2023, a significant step forward for the company, which had 3.28 million subscribers in 2015, according to data from Statista.
Norway is expected to hold the highest portion of SVOD subscribers by 2023 at 104.8 percent, while Germany, Italy, France and Spain are all expected to fall below the regional average.
As a result of the rapid subscriber growth in the region, revenue generated from these services is expected to nearly triple. The report estimates that revenue will increase from $4.44 billion in 2017 to $12.47 billion in 2023. To that end, SVOD will remain the region’s largest over-the-top revenue source, beating out ad-supported video-on-demand, which it first overtook in 2016. SVOD’s share of the OTT total is expected to reach 54 percent by 2023, up from 45 percent in 2017.
SVOD growth is fueled by cord-cutters who have canceled their traditional pay-TV packages in favor of a streaming service, and cord-nevers — younger consumers who have bypassed pay-TV altogether. The growth can also be attributed to consumers who are double dipping, subscribing to both pay-TV services and streaming services.
Overall, the report predicts that Western European OTT TV revenue will more than double from 2017 to 2023, jumping from $9.84 billion to $23.02 billion.
Digital TV Research is a London-based research firm that publishes more than 25 reports a year, covering the OTT industry in more than 130 countries. It was established in 2011
9/11: 11 Tasteless Sales, Costumes and Events Inspired by the Terror Attacks
For 15 years we've been reminded to "never forget" 9/11, as if we ever could. And yet there are still those who fail to grasp the gravity of the event, as evidenced by the following knuckleheads.
Miracle Mattress
In the days leading up to the 15th anniversary of 9/11, at least three people thought it would be a good idea to re-enact the World Trade Center attacks using stacks of mattresses for a commercial promoting a Twin Tower Sale. Miracle Mattress quickly apologized and closed its doors "indefinitely."
Cosplayers
On the weekend before the 15th anniversary of the Sept. 11 attacks, two aspiring pariahs attending Dragon Con in Atlanta showed up in matching Twin Towers costumes, complete with tissue paper jet fuel fire and Barbie doll window jumpers. They reportedly lasted just an hour at the annual sci-fi/fantasy/comic-book convention.
Walmart
A Twitter user visiting Panama City, Florida, during the week of 9/11's 15th anniversary was struck by this Walmart display commemorating Ground Zero with twin towers of delicious, calorie-free Coke Zero. It's what survivors of the tragedy would have wanted. Well, besides better pre-9/11 information-sharing between America's intelligence agencies.
Zales
You could cut glass with the pointed comments from critics of The Diamond Store's September 2015 promotion at an Omaha, Nebraska, location, which it hyped with signs that read, “Ask us about 9/11." Zales tripled down on the tone-deafness by appearing to cop the slogan adopted after the Sept. 11 attacks -- "Remember, Rebuild, Renew" -- replacing it on brochures with "Renew, Reset, Restyle."
Jerry Casale
The Devo co-founder and his bride-to-be were getting married on Sept. 11, 2015, so they decided to honor their nuptialsand 9/11 with box cutter party favors and table cards. The centerpiece of the affair, though, was a cake modeled after the Twin Towers that Casale claimed was a surprise given to the couple by a friend.
Melissa Joan Hart
After lambasting the news media on social media for not properly remembering 9/11, the actress-turned-clothier worked in a plug for her company, King of Harts, noting that its website was offering free shipping in honor of the victims, families and first responders of the Sept. 11 attacks.
Florida Gun Supply
Bottomless font of cultural slapstick Florida got back on the board during "9/11 week" in 2015 when the Inverness gun shop paid its respects to the lives lost to senseless tragedy with a $25 discount deal. All would-be shooters needed to do to claim the deal was enter the promo code "Muslim" on the store's website. Really.
Bikram Yoga Arlington
“Freedom Isn’t Free," the Virginia yoga studio's online promotion read, but it is 20 percent off during the anniversary of the worst attack in our nation's history! In honor of the "patriots who have died for our country," Bikram Yoga Arlington offered a week of classes for $40 instead of the normal $50 in 2014, and then went all conspiracy theory in defending itself against its detractors.
Tumbledown Trails Golf Course
The Wisconsin golf course offered a special in 2013 for those solemnly commemorating 9/11 on the links. A coupon in the newspaper extended duffers a one-day deal on a half-round of golf, collapsing its nine-hole rate to just $9.11. A series of post-backlash Facebook posts by the course evolved from restoring the normal price and donating the difference, to pleading for forgiveness, to closing temporarily out of concern for staff safety.
Coeur D'alene Casino
As a "thank you to our heroes who protect and serve our community" in 2012, the Idaho casino offered active military, veterans, doctors, nurses, first responders, air traffic controllers and 911 dispatchers reduced rates on rooms. It included a $9.11 food voucher.
New York Sports Club
In the month leading up to the 10th anniversary of 9/11, the New York City gym chain offered surviving first responders $20 memberships for life -- enraging some while attracting the business of others. What probably didn't help was restricting applicants from using the club during the hours of 4:30-7:30 p.m. on Monday through Thursday. "Thanks for your service, officer, but the line for this elliptical is long enough already."
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Here are some people, companies and retailers who forgot the right way to “never forget” Sept. 11
For 15 years we've been reminded to "never forget" 9/11, as if we ever could. And yet there are still those who fail to grasp the gravity of the event, as evidenced by the following knuckleheads.
