Radio personality Sway Calloway, R&B singer Omarion, and YouTuber MindofRez are among nine new clients who have signed with Fullscreen, which will manage their social marketing and strategy, the company announced Wednesday morning. YouTubers Maximilian Dood, Comics Explained, Alyx Weiss, Beyond The Trailer, Kellie Sweet, and Lexy Panterra round out the new additions.
The new clients, who have a combined social media following of 33 million fans, join a group of more than 2,500 digital and traditional talent for whom Fullscreen provides creative, social platform strategy, and marketing services in an aim to help fuel growth, engagement, and monetization of social video businesses.
Fullscreen provides management services, multi-platform content optimization, brand partnerships, and al technology platform that analyzes data which is used to create stronger relationships between creators and their fans.
This announcement follows the continued expansion of Fullscreen's fully-managed talent division, which provides all-encompassing, 360-degree talent management services across film, TV, music, book publishing, podcasting and more.
Below is a complete rundown on the new signings:
Sway's Universe - Sway Calloway is an American journalist, radio personality, executive producer and rapper. More commonly known as Sway, he has a vast resume hosting music, news, and culture programming. He was the co-host of the nationally syndicated radio show "The Wake Up Show" as one half of the duo Sway & King Tech.
Omarion - An American singer, songwriter, actor and dancer, Omarion is best known as the lead singer of the American R&B boy band B2K. After the group disbanded in 2004, Omarion embarked on a solo career and released his album, O, in 2005, which debuted atop the Billboard 200 and received a nomination for Best Contemporary R&B Album at the 48th Grammy Awards.
Alyx Weiss (ayydubs) - Known as ayydubs, Alyx Weiss's content focuses on comedy and lifestyle. She also shares content on a second vlog channel called TheDailyDubs.
Beyond The Trailer - Host and creator Grace Randolph gives audiences the inside track on Hollywood's hottest movies and trailers along with audience movie reviews.
Comics Explained - With 25 years of experience in comic books and geek culture, Robert Jefferson, aka Comics Explained, translates the convoluted nature of comics into easy-to-digest videos. His videos are designed to entertain and educate non-comic readers while providing a more inclusive environment in the larger geek culture sphere.
Kellie Sweet - Beauty and lifestyle vlogger Kellie Sweet has captured over 2.25 million subscribers by producing colorful, engaging content for her many fans, most recently the launch of her wig line Queen Sweets Boutique.
Lexy Panterra - Daughter of professional motocross racer and world-class hot rod builder Tony Panterra, Lexy is a California native that won her first beauty pageant at the age of five and entered her first motorcycle race at the age of eight. Additionally, she recently released her new single "Neon," written by The Jackie Boyz, co-written by Major Williams and produced by super prodigy producer MDL.
Maximilian Dood - Maximilian Christiansen is a video producer, film editor and illustrator who runs a fighting game channel. He also runs a second channel called YoVideogames, with a Twitch following exceeding 650K followers.
MindofRez - Brian Carti, better known as MindofRez, is known for his Fortnite gaming videos and personality-focused formats including challenges, pranks, and vlogs. With more than 3.2MM subscribers and 33.4MM monthly views, MindofRez has seen a meteoric rise since launching in October 2018.