Sway Calloway, Omarion, and MindofRez Sign With Fullscreen (Exclusive)
Fullscreen will provide creative, social platform strategy, and marketing services for the new clients
Matt Lopez | June 12, 2019 @ 7:00 AM
Last Updated: June 12, 2019 @ 7:59 AM
(Photo by Mike Coppola/Getty Images)
Radio personality Sway Calloway, R&B singer Omarion, and YouTuber MindofRez are among nine new clients who have signed with Fullscreen, which will manage their social marketing and strategy, the company announced Wednesday morning. YouTubers Maximilian Dood, Comics Explained, Alyx Weiss, Beyond The Trailer, Kellie Sweet, and Lexy Panterra round out the new additions.
The new clients, who have a combined social media following of 33 million fans, join a group of more than 2,500 digital and traditional talent for whom Fullscreen provides creative, social platform strategy, and marketing services in an aim to help fuel growth, engagement, and monetization of social video businesses.
Fullscreen provides management services, multi-platform content optimization, brand partnerships, and al technology platform that analyzes data which is used to create stronger relationships between creators and their fans.
This announcement follows the continued expansion of Fullscreen’s fully-managed talent division, which provides all-encompassing, 360-degree talent management services across film, TV, music, book publishing, podcasting and more.
Below is a complete rundown on the new signings:
Sway’s Universe – Sway Calloway is an American journalist, radio personality, executive producer and rapper. More commonly known as Sway, he has a vast resume hosting music, news, and culture programming. He was the co-host of the nationally syndicated radio show “The Wake Up Show” as one half of the duo Sway & King Tech.
Omarion – An American singer, songwriter, actor and dancer, Omarion is best known as the lead singer of the American R&B boy band B2K. After the group disbanded in 2004, Omarion embarked on a solo career and released his album, O, in 2005, which debuted atop the Billboard 200 and received a nomination for Best Contemporary R&B Album at the 48th Grammy Awards.
Alyx Weiss (ayydubs) – Known as ayydubs, Alyx Weiss’s content focuses on comedy and lifestyle. She also shares content on a second vlog channel called TheDailyDubs.
Beyond The Trailer – Host and creator Grace Randolph gives audiences the inside track on Hollywood’s hottest movies and trailers along with audience movie reviews.
Comics Explained – With 25 years of experience in comic books and geek culture, Robert Jefferson, aka Comics Explained, translates the convoluted nature of comics into easy-to-digest videos. His videos are designed to entertain and educate non-comic readers while providing a more inclusive environment in the larger geek culture sphere.
Kellie Sweet – Beauty and lifestyle vlogger Kellie Sweet has captured over 2.25 million subscribers by producing colorful, engaging content for her many fans, most recently the launch of her wig line Queen Sweets Boutique.
Lexy Panterra – Daughter of professional motocross racer and world-class hot rod builder Tony Panterra, Lexy is a California native that won her first beauty pageant at the age of five and entered her first motorcycle race at the age of eight. Additionally, she recently released her new single “Neon,” written by The Jackie Boyz, co-written by Major Williams and produced by super prodigy producer MDL.
Maximilian Dood – Maximilian Christiansen is a video producer, film editor and illustrator who runs a fighting game channel. He also runs a second channel called YoVideogames, with a Twitch following exceeding 650K followers.
MindofRez – Brian Carti, better known as MindofRez, is known for his Fortnite gaming videos and personality-focused formats including challenges, pranks, and vlogs. With more than 3.2MM subscribers and 33.4MM monthly views, MindofRez has seen a meteoric rise since launching in October 2018.
10 Highest Paid YouTube Stars of 2016 (Photos)
Forbes released its list of the highest-paid YouTube stars on Monday, with the top ten earning a total of $70.5 million over 12 months.
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Colleen Ballinger, $5 million
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Rhett and Link, $5 million
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German Garmendia, $5.5 million
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Markiplier, $5.5 million
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Tyler Oakley, $6 million
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Rosanna Pansino, $6 million
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Smosh, $7 million
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Lilly Singh, $7.5 million
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Roman Atwood, $8 million
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PewDiePie, $15 million
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Gamer PewDiePie tops the list with $15 million paycheck
Forbes released its list of the highest-paid YouTube stars on Monday, with the top ten earning a total of $70.5 million over 12 months.
The Australian Oscar winner has kept busy with blockbusters ("Aquaman"), award-winning indies ("Boy Erased") and TV hits like HBO's "Big Little Lies" and "The Undoing."
After starring in 2015's "Cinderella," this Oscar nominee reprised a different Disney role as the Red Queen in "Alice Through the Looking Glass." And then won acclaim on Netflix's "The Crown."
A Golden Globe-winning actress, Wright played Claire Underwood in Netflix’s "House of Cards" and appeared in 2017's "Wonder Woman" and "Blade Runner 2049."
Aside from the fact that she's the only black woman to win an Oscar for Best Actress, she recently starred in "X-Men: Days of Future Past," "John Wick: Chapter 3 - Parabellum" and two movies in the "Kingsman" series.
An accomplished SAG and Emmy winner, Davis starred in ABC’s hit series "How to Get Away With Murder" and the two "Suicide Squad" movies (including a 2021 sequel). She also starred in the 2020 drama "Ma Rainey's Black Bottom."
Following the enormous success of her breakout series "Sex and the City," Jessica Parker starred in a string of romantic comedies. She starred in HBO's comedy "Divorce."
The Oscar nominee has been busy, voicing the mother in Pixar's "Inside Out," playing Cleo Trumbo in "Trumbo," and Martha Kent in 2013's "Man of Steel" and 2016's "Batman v. Superman: Dawn of Justice." She starred opposite Kevin Costner in 2020's "Let Him Go."
Since the '80s, Fox has made a name for herself in both film and TV, including appearances in Fox's "Empire," "Independence Day: Resurgence" and Lifetime's series of "Wrong" movies.
The Oscar-winning Tomei maintains a tireless work ethic, playing roles in "The Big Short," "Captain America: Civil War," and the Tom Holland "Spider-Man" movies.
Since the end of ABC's "Cougar Town," Cox returned to acting in 2016's "Mothers and Daughters"and made her directorial debut with 2014's "Just Before I Go."
After turning heads in "The Passion of the Christ" and two of the three "Matrix" films, the Italian actress returned to the silver screen as a Bond girl in 2015's "Spectre." And then starred as Italian photographer Tina Modotti in the miniseries "Radical Eye."
The Golden Globe winner maintained some of her post-"Weeds" success with roles in 2018's "Red Sparrow" and on shows like NBC’s "The Blacklist" and Audience's "Mr. Mercedes."
This three-time Oscar and Tony nominee is working hard, with big roles in shows like "Ozark," "Tales of the City" and Viggo Mortensen's film "Falling."
Having appeared on several TV shows since the '90s, Hargitay is best known as Olivia Benson on "Law & Order: SVU" and for founding the Joyful Heart Foundation, which provides support to women who have been sexually abused.
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Ming-Na Wen (birthdate: 11/20/63)
In addition to being the enchanting voice of the heroine in Disney's "Mulan," Wen is known for her roles on "Stargate Universe," Disney+'s "The Mandalorian" and ABC's "Agents of S.H.I.E.L.D."
Since her days as a "Friends" leading lady, Kudrow has been active in film and TV, playing characters in Netflix’s "BoJack Horseman," "Neighbors 2: Sorority Rising," the 2019 indie hit "Booksmart" and the Netflix comedy "Space Force."
The "As Good As It Gets" actress drew acclaim in 2012 for her role in Sundance favorite "The Sessions" and recently starred in the sitcom reboot "Mad About You."
Even after the end of ABC's "Ugly Betty" and the short-lived "666 Park Avenue," Williams has kept working with projects like "Daytime Divas" and Justin Simien's 2020 film "Bad Hair."
Whiledoing charity work for her anti-sex-trafficking foundation Thorn, Moore has returned to the screen in TV projects like "Empire," "Animals." and "Brave New World."
After appearing in "Elysium" and "Carnage," the Oscar-winning actress took a break from acting and returned to directing with 2016's "Money Monster" starring George Clooney and Julia Roberts and an episode of "Black Mirror." She then appeared in front of the camera in 2020's "Prisoner 760."
With a career that spans four decades, Jason Leigh earned an Oscar nomination for 2015's "The Hateful Eight," then starred in shows like "Twin Peaks," "Patrick Melrose" and "Atypical" as well as movies like 2020's "The Woman in the Window."
Despite the 2016 cancellation of her short-lived sitcom "Angel from Hell," Lynch has made strides in the past few years, hosting NBC's "Hollywood Game Night" and earning Emmy attention for "The Marvelous Mrs. Maisel."
Having appeared in both mainstream and art-house films, Moore received acclaim for her Oscar-winning performance in "Still Alice." She followed with showy roles in 2020's "The Woman in the Window" and Julie Taymor's "The Glorias."
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Lorraine Toussaint (birthdate: 04/04/60)
Starting her career in theater before transitioning into film and TV, Toussaint has appeared in Ava DuVernay's "Selma" and the short-lived Fox series "Forever." She's also received praise for her work as Vee in Netflix's "Orange Is the New Black" and series like "Into the Badlands" and "The Village."
One of Hollywood and Britain's most accomplished performers, Thompson appeared in 2017's "Beauty and the Beast," Mindy Kaling's "Late Night" in 2019 and 2021's "Cruella."
An actress known for her roles in horror films and the 2003 comedy "Freaky Friday," Lee Curtis has lately appeared on screen in 2018's "Halloween" reboot and 2019's "Knives Out."
Though she's known primarily for her film roles, including her turn in Spike Lee's 2016 drama "Chi-Raq" and 2018's "Black Panther," Bassett is a TV regular, particularly in FX's anthology series "American Horror Story" and "9-1-1."
In addition to being a TV personality, a two-time Oscar host and an LGBTQ advocate, DeGeneres found time to reprise her role as the forgetful blue tang in Pixar's 2016 hit "Finding Dory," the sequel to 2003's "Finding Nemo."
The Georgia-born Oscar winner returned to film in 2012 after a seven-year hiatus, and has since had roles in "The Big Sick," "Batman v. Superman: Dawn of Justice," and TV shows like "Here and Now" and "Succession."
Known for her early '90s roles in "Sex, Lies, & Videotape," "Groundhog Day," and "Four Weddings and a Funeral," MacDowell has appeared in recent films like "Only the Brave" and 2019's "Ready or Not."
The three-time Academy Award nominee appeared in 2015's acclaimed "Room" and ABC's mystery melodrama "The Family" as well as Apple TV+'s "Lisey's Story."
Russo, a Vogue model-turned-BAFTA nominated actress, juggled lots of roles in recent movies, including Marvel's "Thor," the neo-noir thriller "Nightcrawler" the Nancy Meyers comedy "The Intern" and 2019's "Velvet Buzzsaw."
The actress and producer has kept busy since ending her long-running daytime talk show, overseeing her OWN network and appearing in series like "Greenleaf" and movies such as "The Immortal Life of Henrietta Lacks" and "A Wrinkle in Time."
The Golden Globe and SAG-winning actress starred in the 2016 crime comedy caper "The Nice Guys" and had a big role in the last two "Fifty Shades" movies.
A well-known character actress, Steenburgen has appeared in several TV shows (Fox’s "The Last Man on Earth," Netflix's "Orange Is the New Black") and films ("Song One," "A Walk in the Woods"). She starred in the 2016 drama "The Devil and the Deep Blue Sea" and 2018's "Book Club."
Since her breakthrough role in 1973’s “Live and Let Die,” Seymour has kept busy in projects like the 2016 spoof movie "Fifty Shades of Black" and the CW’s "Jane the Virgin."
One of the most recognized and active women working in Hollywood today, Streep is keeping her acclaimed acting streak alive. Recent projects include "The Post," "Little Women," Netflix's "The Prom" and HBO's "Big Little Lies."
The "Ghostbusters" alum has been in 12 movies since 2010, ranging from "Chappie" to "The Cabin in the Woods." She had a cameo in 2016's female-led remake of "Ghostbusters" and stars in James Cameron's upcoming "Avatar" sequels.
A multiple Oscar, Golden Globe, and SAG winner, Lange has been drawing acclaim since the '80s, especially for her performance in FX’s "American Horror Story."
Since her breakout debut in Francis Ford Coppola's "The Godfather Part II," Coll has had recurring TV roles in shows like "Switched at Birth," "Glee" and "Teen Wolf." She starred as Alba Villanueva in the CW's "Jane the Virgin."
The "Fatal Attraction" star garnered praise and an Oscar nomination for 2017's "The Wife" and has clocked roles in the "Guardians of the Galaxy" movies as well as 2020's "Hillbilly Elegy."
The Oscar winner is another one of Hollywood's biggest and most active actresses, including memorable turns in recent movies like the "Red" and "Fast & Furious" series as well as shows like "Catherine the Great."
Cicely Tyson is in her 90s and shows no signs of slowing down any time soon. Most recently, she's starred in notable films like "The Help," and had recurring roles on "House of Cards" and "How to Get Away With Murder."
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Nicole Kidman joins Robin Wright, Viola Davis, and Laura Linney among the stars making waves on screen