How Tanya Roberts' Premature Death Fiasco 'Puts a Black Mark on All Publicists'

"This was a royal communications screw-up," PR veteran Mark Macias tells TheWrap

Hollywood was shaken by the news of actress Tanya Roberts' death on Sunday -- but then, on Monday, it was reported that she was still very much alive. By Tuesday, though, her longtime partner, Lance O'Brien, confirmed that Roberts had passed away late Monday -- ending a media whirlwind that has prompted many Hollywood talent reps and journalists to reexamine how news is reported and who can be trusted.

"This was a royal communications screw-up," Mark Macias, head of the global Macias PR firm, told TheWrap. "This is just a horrible story, period."

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Beatrice Verhoeven

Film Editor, Twitter: @bverhoev