“Three Rivers” is a goner, production of “Two and a Half Men” remains stable — despite star Charlie Sheen’s legal trouble — and “Numbers” might just be back next season after all.
Those were the topics CBS entertainment president Nina Tassler addressed Saturday at CBS’ Television Critics Tour executive session, when she wasn’t being asked about NBC’s muddled late-night situation.
“Through it all, ABC, CBS and Fox, we’ve all fared very well through this experimental phase for NBC,” she said, trying to strike a diplomatic tone following a tumultuous week during which the Peacock began to unwind its failed late-night moves this past fall.
“To say this is a reflection of the whole network business is misguided,” she added. “At the end of the day, it was an experiment that did not work. But for us, there is no substitute for just developing and producing and launching great shows.”
As far as her own network goes, Tassler said both of CBS’ key late-night talent assets, David Lettrman and Craig Ferguon, will be re-upped through 2012.
"Dave’s show has experienced terrific growth, which as given him a bigger and loyal fan base," she said.
She also highlighted the Super Bowl Sunday launch of reality show “Undercover Boss.” She conceded that it has been rare for networks to use the coveted Super Bowl lead-in to launch new shows, “but we have a project we’re very high on,” Tassler noted.
Hospital-drama-wise, Tassler also conceded that “Three Rivers” – recently pulled from the Sunday night schedule – isn’t coming back.
However, the inclusion of the new Jerry Bruckheimer hospital hourlong, “Miami Medical,” on the Friday night schedule doesn’t necessarily mean the show being replaced, “Numbers,” is a goner, too.
“‘Numbers’ is (being) considered for next year,” she said. “We just had to cut back on the number of episodes; we had to make way for ‘Miami Medical’ to get on there. We have a high-class problem.”
Meanwhile, asked about recent scandals affecting talent, Tassler described the adultery/blackmail issues surrounding David Letterman as “nerve-wracking.”
However, production of top-rated Chuck Lorre comedy “Two and a Half Men” remains “stable” despite star Charlie Sheen’s recent domestic-violence issues, Tassler added.
“We put on a show last night that went extremely well,” concurred bleary-eyed Lorre, who the morning after shooting a “Two and a Half Men” episode, was conducting a Q&A with TV writers after Tassler left the stage. “Charlie is a consummate pro. He shows up and delivers, and last night was one of our strongest episodes.”
Premiering Sunday, Feb. 7 after the Super Bowl, “Undercover Boss” will feature real-life CEOs and presidents donning disguises and getting down and dirty on the entry-level front lines of their respective companies.
First up will be Larry O’Donnell, CEO of Waste Management Inc., who addressed TV critics alongside executive producer Stephen Lambert (“Wife Swap”) at CBS’ TCA session.
“It’s a different level of engagement you can’t get any other way,” said O’Donnell, noting that growing his beard and working as guy charged with picking up paper off the street let him witness his company’s occupational acumen in an entirely new way.
“I found out that one of the policies I put in place was actually causing a lot of confusion in the field,” he noted.
So what was that? O’Donnell had been requiring route supervisors to go out onto the roads and monitor the drivers of the company’s waste disposal trucks, then offer them “coaching” about such things as safety.
Turns out, “people don’t always like being coached — it builds mistrust,” he added.
Why the top executive at a company employing 45,000 people needed a reality show to learn that lesson seems kind of tough to answer, but O’Donnell — who insists he has no personal desire to be on television — said there were other benefits to exposing his company’s operational warts and beauty marks.
“I also wanted to show our customers what our company is all about,” explained O’Donnell, noting that Waste Management isn’t advertising on the show, the company’s media agency wasn’t consulted, and it isn’t getting paid by CBS. “A lot of customers put their track out there on the curb and think it magically goes away.”
He consulted with the company’s board of directors, however. And despite a number of serious reservations, it was decided that the rewards far outweighed the risks.
Turns out, Lambert and CBS were able to find a number of other big-company leaders who feel the same way, including top managers for convenience-store chain 7-11 and restaurant giant Hooters, as well as a stoner-favored burger chain White Castle.
“I think the principle of the boss who doesn’t know what it’s like on the front line is strong and something we can build a show on,” said Lambert, noting that he and his team might have to figure out a new way of executing the show should it become popular, and every clerk and peon suddenly starts studying the pictures of their employers’ top managers so that they can be on the lookout. “As it develops, that will be something we’ll have to discuss with CBS.”