Tech Talk With Sean Burch and Alex Kantrowitz: Spotify’s ‘Smart’ Bet on Joe Rogan and Apple’s ‘Awful’ Strategy | PRO Video

Spotify is taking a run at Apple in a meaningful way, Big Technology’s Kantrowitz says

The podcast landscape changed dramatically this week with Joe Rogan taking his show exclusively to Spotify. The move, Alex Kantrowitz of the Big Technology newsletter said, represents both a brilliant strategic decision by Spotify and an indictment of Apple’s podcasting game plan. More importantly, it also signals a potential shift in the podcast economy overall, where exclusivity, rather than ubiquity, is king.

To be sure, Rogan’s move to Spotify has been planned for about six months, ever since Spotify dropped $100 million on his show. That deal came around the same time Spotify paid big bucks to acquire Bill Simmons’ The Ringer, as well as exclusive content from Kim Kardashian and Marvel. “The Joe Rogan Experience” will remain free on Spotify — at least for now — but listeners will have to have the app to listen to it.

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Sean Burch

Tech reporter • sean.burch@thewrap.com • @SeanB44  

Alex Kantrowitz

Alex Kantrowitz is the author of Always Day One, a new book about the tech giants’ work culture. He writes about Amazon, Apple, Facebook, Google, and Microsoft in his weekly newsletter, Big Technology.