Tech Talk With Sean Burch and Alex Kantrowitz: Behind Apple’s Push to ‘Kneecap’ Facebook

A new iPhone privacy feature threatens to dent Facebook’s $86 billion ad business — and take the Apple-Facebook rivalry to new heights

The long-simmering feud between Apple and Facebook is heating up once again.

If you missed it, Apple CEO Tim Cook told The New York Times on Monday his company is set to rollout a new feature that will ask users for their consent before apps are allowed to track their data across other apps. The new feature, dubbed App Tracking Transparency, or ATT, will hit iPhones within the next few weeks.

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Alex Kantrowitz

Alex Kantrowitz is the author of Always Day One, a new book about the tech giants’ work culture. He writes about Amazon, Apple, Facebook, Google, and Microsoft in his weekly newsletter, Big Technology.

Sean Burch

Tech reporter • sean.burch@thewrap.com • @SeanB44