5 Questions: “We have decades worth of true crime stories across the archives of our TV stations that we’ll be able to draw upon,” said Tegna chief digital officer Adam Ostrow
Tegna, which operates 49 broadcast TV stations in 41 markets, is using the digital age to breathe life back into its old news coverage. Last week, the Virginia-based broadcaster (which broke off from Gannett four years ago) announced the launch of Vault, a new digital content studio that will produce a mix of multimedia projects starting with true-crime podcasts, a format that has mushroomed in popularity over the past several years.
First up: “Bomber: Manhunt in Austin,” which premiered last week and details how law enforcement hunted down a serial bomber who brought 19 days of terror to the Texas capital last year. The podcast draws on the wealth of reporting by Tegna’s Austin-based KVUE — but the hope is to appeal to an even broader audience as it rolls out about two new podcasts per quarter.