Coronavirus Fears Hit TV Business, Are Upfronts Next to Go?

A+E and AMC canceled upfront events on Monday — other major networks tell TheWrap more may follow

As Hollywood attempts to navigate the health fears surrounding the coronavirus epidemic, thus far it has been the movie business that has been the most affected. But as every day presents new risks, the television industry is starting to make its own plans, including whether to go forward with the all-important upfront advertising presentations in May.

Update: On Monday morning, A+E Networks became the first entertainment channel(s) to cancel its live upfront, replacing it with plans for a virtual experience. That afternoon, AMC Networks canceled its upfront event “in favor of individual conversations with our advertising clients.”

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Tony Maglio

TV Editor • • Twitter: @tonymaglio