For the past year since theaters reopened, success at the box office has been largely defined by whether a film could draw in male moviegoers under 35. As the spring release period gets underway, studios will hope to change that, starting with Paramount’s adventure rom-com “The Lost City.”
Starring Sandra Bullock and Channing Tatum as a romance novelist and her dopey cover model who end up in their own adventure, “The Lost City” will try to draw in women this weekend — particularly older women who have been reluctant to come back to theaters due to COVID-19. Paramount is projecting an opening weekend of $20-23 million while independent trackers are projecting a start as high as $30 million.
Sandra Bullock’s ’The Lost City’ Seeks to Expand Box Office Beyond Young Men
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The Paramount rom-com looks to bring in women as more films catering to family and older audiences are coming this spring
