Alison Buck/Getty Images

TheWrap's editor in chief Sharon Waxman kicked off the sixth annual TheGrill Conference Day 1.

Alison Buck/Getty Images

"Empire" co-creator/writer Danny Strong (left) and producer Brian Grazer spoke onstage during the first day of TheWrap's 6th Annual TheGrill.

Alison Buck/Getty Images

Producer Brian Grazer spoke onstage during the first day of TheWrap's 6th Annual TheGrill.

Alison Buck/Getty Images

"Empire" co-creator/writer Danny Strong and producer Brian Grazer spoke onstage with Sharon Waxman during the first day of TheWrap's 6th Annual TheGrill.

Alison Buck/Getty Images

"Empire" co-creator/writer Danny Strong and producer Brian Grazer spoke onstage during the first day of TheWrap's 6th Annual TheGrill.

Alison Buck/Getty Images

"Empire" co-creator/writer Danny Strong and producer Brian Grazer spoke onstage with Sharon Waxman during the first day of TheWrap's 6th Annual TheGrill.

Getty Images

Maker Studios CEO Ynon Kreiz spoke onstage during Day 1 of TheGrill 2015. Also Read: Maker Studios CEO Addresses 13-Year-Old YouTube Star Caleb Logan Bratayley’s Death for First Time

Megan Mack for TheWrap

Alison Buck/Getty Images

Maker Studios CEO Ynon Kreiz (left) spoke onstage with AwesomenessTV founder and CEO Brian Robbins (right) during Day 1 of TheGrill 2015. Also Read: AwesomenessTV, Endemol Sign Multi-Year Partnership to Expand Teen Presence Internationally

Alison Buck/Getty Images

Brian Robbins, founder & CEO of AwesomenessTV, spoke onstage during the first day of TheWrap's 6th Annual TheGrill. Also Read: TheGrill 2015: Tyler Oakley Doc Exclusive First Look Reveals Coming Out Story, Digital Rise

Alison Buck/Getty Images

REDEF CEO Jason Hirschhorn spoke onstage with TheWrap's editor in chief Sharon Waxman on Day 1 of TheGrill 2015.

Alison Buck/Getty Images

Edelman president of strategic partnerships and global integration Gail Becker presented results of new consumer study on Day 1 of TheGrill 2015. Also Read: TheGrill 2015: Consumers Trust Online and Traditional Content Creators Equally, According to New Study (Exclusive)

Alison Buck/Getty Images

Edelman president of strategic partnerships and global integration Gail Becker presented results of new consumer study on Day 1 of TheGrill 2015. Also Read: TheGrill 2015: Consumers Trust Online and Traditional Content Creators Equally, According to New Study (Exclusive)

Alison Buck/Getty Images

Robert Kyncl, chief business officer at YouTube, spoke about the platform's growth rate during Day 1 of TheWrap's 6th Annual TheGrill. Also Read: TheGrill 2015: YouTube’s Robert Kyncl Isn’t Sweating Competition, Touts Site’s ‘Astounding’ Growth

Alison Buck/Getty Images

Robert Kyncl, chief business officer at YouTube, spoke about the platform's growth rate during Day 1 of TheWrap's 6th Annual TheGrill. Also Read: TheGrill 2015: YouTube’s Robert Kyncl Isn’t Sweating Competition, Touts Site’s ‘Astounding’ Growth

Alison Buck/Getty Images

Jason Hirschhorn talked to Kyncl about YouTube's growth and challenges at the first day of TheWrap's 6th Annual TheGrill. Also Read: TheGrill 2015: YouTube’s Robert Kyncl Isn’t Sweating Competition, Touts Site’s ‘Astounding’ Growth

Alison Buck/Getty Images

Andrew Glasgow, SVP at Viacom Scratch, spoke about the declining attention span of Americans during the first day of TheWrap's 6th Annual TheGrill conference. Also Read: TheGrill 2015: Viacom Scratch SVP Andrew Glasgow on Navigating Consumers’ Short Attention Spans

Alison Buck/Getty Images

Nancy Dubuc, president & CEO of A+E Networks, spoke about the disruption of cable TV during the first day of TheWrap's 6th Annual TheGrill. Also Read: 1 Day to TheGrill! 6 Ways to Be a Boss Like A+E Networks CEO Nancy Dubuc

Alison Buck/Getty Images

Nancy Dubuc, president & CEO of A+E Networks, spoke about the disruption of cable TV during the first day of TheWrap's 6th Annual TheGrill. Also Read: 1 Day to TheGrill! 6 Ways to Be a Boss Like A+E Networks CEO Nancy Dubuc

Alison Buck/Getty Images

Dawn Ostroff, president of Conde Nast Entertainment, attended the first day of TheWrap's 6th Annual TheGrill. See video: TheGrill 2015: Conde Nast’s Dawn Ostroff on Making Digital ‘Frenemies,’ Chasing Ad Dollars

Alison Buck/Getty Images

Van Toffler attended the first day of TheWrap's 6th Annual TheGrill. Also Read: TheGrill Is Almost Here! 3 Questions With MTV’s Van Toffler

Megan Mack for TheWrap

Alison Buck/Getty Images

From left to right: TheWrap's executive editor Joseph Kapsch, "So You Think You Can Dance" executive producer Nigel Lythgoe, Electus founder and chairman Ben Silverman, PactUS president David Lyle, and "Big Brother" executive producer Allison Grodner.

Alison Buck/Getty Images

PactUS president David Lyle discussed the state of reality TV during Day 2 of TheGrill. See video: TheGrill 2015: 4 Reality Titans Debate the ‘Death’ of Unscripted TV, Hits and Misses of the Genre

Alison Buck/Getty Images

"Big Brother" executive producer Allison Grodner discussed the state of reality TV during Day 2 of TheGrill.

Alison Buck/Getty Images

Nigel Lythgoe discussed the state of reality TV on Day 2 of TheGrill.

Alison Buck/Getty Images

Electus founder and chairman Ben Silverman talked the state of reality TV during Day 2 of TheGrill.

Alison Buck/Getty Images

CNBC reporter Julia Boorstin attended TheWrap's sixth annual TheGrill conference at The Montage Beverly Hills.

Alison Buck/Getty Images

Conde Nast Entertainment president Dawn Ostroff discussed content creation on Day 2 of TheGrill.

Alison Buck/Getty Images

Box founder and CEO Aaron Levie discussed content protection with TheWrap's editor in chief Sharon Waxman on Day 2 of TheGrill.

Alison Buck/Getty Images

Golden Globe nominee Maria Bello discusses her life and career during Day 2 of TheGrill

Alison Buck/Getty Images

Golden Globe nominee Maria Bello discusses her life and career during Day 2 of TheGrill

Alison Buck/Getty Images

From left to right: Movio co-founder and chief executive Will Palmer, Fandango president Paul Yanover, Skydance Media CCO Dana Goldberg, IMAX's head of international marketing Roger Pollock, Universal president of worldwide marketing Josh Goldstine, and TheWrap's Deputy Managing Editor Thom Geier discussed the moviegoing experience on Day 2 of TheGrill.

Alison Buck/Getty Images

IMAX's head of international marketing Roger Pollock discussed the moviegoing experience on Day 2 of TheGrill.

Alison Buck/Getty Images

Fandango president Paul Yanover discussed the moviegoing experience on Day 2 of TheGrill.

Alison Buck/Getty Images

Skydance Media CCO Dana Goldberg discussed the moviegoing experience on Day 2 of TheGrill.

Alison Buck/Getty Images

Movio co-founder and chief executive Will Palmer discussed the moviegoing experience on Day 2 of TheGrill.

Alison Buck/Getty Images

Universal president of worldwide marketing Josh Goldstine discussed the moviegoing experience on Day 2 of TheGrill.

Alison Buck/Getty Images

Steven Amato, CEO & chief content officer of Contend and Sharon Waxman, founder & CEO of TheWrap spoke onstage during the "Drones and Hollywood" panel at TheWrap's 6th Annual TheGrill.

Alison Buck/Getty Images

Co-founder and chief executive of Movio Will Palmer held a discussion regarding "What Women Want: Unlocking Box Office Revenue" at TheWrap's 6th Annual TheGrill.

Alison Buck/Getty Images

Joseph Atkinson, U.S. Advisory Leader for the Entertainment, Media & Communications Practice at PwC, spoke onstage at TheWrap's 6th Annual TheGrill.

Alison Buck/Getty Images

Twitter and Uber investor Chris Sacca talks investing in the tech space during Day 2 of TheGrill

Alison Buck/Getty Images

Evolution Media Group founder and co-managing partner Rick Hess talks about financing media during Day 2 of TheGrill

Alison Buck/Getty Images

Former MTV president Van Toffler talks about his new company during Day 2 of TheGrill

Alison Buck/Getty Images

Lloyd Braun, Founder & CEO of Whalerock Industries during Day 2 of TheGrill

Alison Buck/Getty Images

Mark Terbeek, Partner at Greycroft, Jesse Jacobs, President of The Chernin Group and Brian Weinstein, Head of Corporate Finance Group of CAA during Day 2 of TheGrill

Alison Buck/Getty Images

Steven Haft, SVP Innovation of Time Inc., Sanjay Sharma, President & COO of All Def Digital, Christian Meinberger, SVP Content Programming & Production at Studio 71, and Tobias Bauckhage, CEO and co-founder of Moviepilot during Day 2 of TheGrill