‘The Shaq Bowl’ Producers to Celebs: Ditch TV, Embrace Livestreaming and Make More Money

“The actual stress level in terms of permits and dealing with the government…and all the things that come with a live event — we’re over that,” producer Adam Richman says

“The Shaq Bowl” producers Adam Richman and Joe Silberzweig, come from the live-events industry — and if all goes well, they’ll never create another live event again.

The duo founded Medium Rare, which specializes in creating celebrity-driven productions for streaming platforms. Their digital productions are tailor-made for social media and heavily reliant on talent cooperation — and they can deliver bigger profit margins for both the producers and talent, Richman and Silberzweig told TheWrap.

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Tony Maglio

Tony Maglio

TV Editor • tony.maglio@thewrap.com • Twitter: @tonymaglio