Fox Brews Up Real Version of Homer Simpson’s Duff Beer for Overseas Market (Photo)

Company licenses premium lager based on hit animated series in Chile, with plans for Latin America and Europe on tap

21 Century Fox
21 Century Fox

Homer Simpson’s beloved Duff Beer is making its real-world debut.

21st Century Fox, which owns the hit animated series “The Simpsons,” has licensed the first official version of Duff for sale this month in Chile, the Wall Street Journal reported Friday.

The company plans to roll out the premium lager in other parts of South America and Europe by 2016.

An expansion to the U.S. market is not on tap at the moment, though company officials didn’t rule it out. “There’s potential to have Duff everywhere in the world,” Jeffrey Godsick, president of the media company’s consumer products division, told the Journal.

However, Duff is expected to be available in the “Simpsons” area of Universal’s theme parks in Los Angeles and Orlando, Florida.

As shown below, the beer will be packaged to look the way it does in the show, with no obvious references to the “Simpsons” to avoid appealing to any of the show’s underage fans.


According to the Journal, Fox chose Chile as the product’s launch site because of a proliferation of unauthorized local Duff beers in the country. Though the company has successfully shut down many pirated versions on intellectual property grounds, its legal claims were limited because the product was, until now, fictional.

The Fox cartoon is the longest-running scripted series in television history, with an episode airing at any given time. Within the cartoon universe, Duff Beer is so popular that there is a Duff Gardens theme park in Springfield and a mascot, Duffman.