THE WIZ LIVE! -- Season: 2015 -- Pictured: (l-r) David Alan Grier as Lion, Shanice Williams as Dorothy, Ne-Yo as Tinman, Elijah Kelly as Scarecrow -- (Photo by: Kwaku Alston/NBC)
Don’t blame this one on Black Twitter, you guys.
Among the massive use of the social platform last night during NBC’s production of “The Wiz Live!,” a pretty ugly side conversation swept the Twittersphere.
From 8-11 p.m. ET, 19,098 tweets mentioned “All-Black” and 14,076 tweets were generated around the term “All-White,” per Amobee Brand Intelligence. Worse yet, there were 21,357 tweets surrounding the word “Racist,” marking an increase of 74 percent from the immediately preceding three-hour time period.
It wasn’t all negative on live-snarking’s social medium of choice, though. The research company found that just 2 percent of tweets about star Shanice Williams were negative, while 32 percent were positive. Sixty-six percent were neutral.
And general Twitter sentiment surrounding the well-reviewed show and early ratings hit (read the very preliminary Nielsen numbers here) was solid as well. Tweets were deemed to be 30 percent positive, 58 percent neutral, and 13 percent negative. In other words, Twitter sentiment surrounding the overall broadcast was133 percent more positive than negative.
Official Nielsen TV Twitter stats will be available later this morning, when TheWrap will post totals of both tweets and authors.
Amobee Brand Intelligence analyzes digital content engagement across more than 600,000 sites across mobile, video, web and social.
7 Hollywood Figures Ruined by Racist Rants - Before LA Clippers Controversy
PAULA DEEN: This celebrity chef arguably became more famous after admitting in a deposition that she uttered the N word on multiple occasions during her 67 years of life. The notoriety came with a big price tag, though. TheWrap estimated that the moment of honesty cost Deen $14.5 million in endorsement deals after losing her lucrative Food Network gig.
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MEL GIBSON: This two-time Oscar winner went from aging action hero to falling star when he was pulled over in 2006 for driving under the influence, and then proceeded to blame all of the wars in the world on "f--king Jews." His career never quite recovered, and took another hit in 2010 when a recording of a phone call with his baby's mama, Oksana Grigorieva, hit the web with more racial slurs. Oh, and then there was that profanity-laden rant in front of screenwriter Joe Eszterhas.
DON IMUS: This shock jock made the mistake of referring to the Rutgers women basketball team as "nappy-headed hos" in 2007. As a result, his CBS radio show, "Imus in the Morning," was cancelled. Fortunately for Imus, he was back on the radio waves less than a year later on an ABC station.
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MICHAEL RICHARDS: The once-loveable "Seinfeld" star lost his temper on a heckler at a stand-up comedy show in Los Angeles, and lost a lot of love from fans in the process. A video featuring Richards repeatedly calling the audience member the N word went viral, and his stand-up comedy career went bye-bye.
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JUSTINE SACCO: A public relations executive should probably know better than to publicly joke that white people can't get AIDS. Sacco, however, did just that last December with a single tweet reading, "Going to Africa. Hope I don’t get AIDS. Just kidding. I’m white!" After landing in South Africa, she promptly lost her corporate communications job at Barry Diller's media company, IAC.
BRENDAN EICH: Mozilla's Brendan Eich has historically been known as a Silicon Valley power player, and his ascension to CEO of the popular internet service provider surprised nobody. But right after the pen lifted from the paper, it was revealed that Eich gave a $1000 donation in support of Proposition 8, which banned gay marriage in California. The fallout was swift and severe: Mozilla employees revolted and OkCupid banned Firefox users from accessing their site. Eich stepped down days later.
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GILBERT GOTTFRIED: The comedian, best known in his later years for lending his signature voice to the Aflac Duck, was silenced by the insurance company in 2011 after Gottfried's finger tips typed out one too many racist jokes following a devastating earthquake and tsunami in Japan.
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Only time will tell what consequences await Clippers owner Donald Sterling, but racist rants, bad jokes and N bombs can destroy careers – here’s proof.
PAULA DEEN: This celebrity chef arguably became more famous after admitting in a deposition that she uttered the N word on multiple occasions during her 67 years of life. The notoriety came with a big price tag, though. TheWrap estimated that the moment of honesty cost Deen $14.5 million in endorsement deals after losing her lucrative Food Network gig.
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