Streaming Execs Discuss the Industry’s Advertising Pivot: ‘We’re in the Second Inning Era’ (Video)

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TheGrill 2022: Heads of Paramount Streaming and AMC Networks join others in discussing retaining viewership and tailoring content to specific audiences

In the rapidly evolving and competitive streaming marketplace, executives from companies including Paramount Streaming and AMC Networks talked about how platforms can evolve to meet challenges like audience fragmentation and dwindling attention spans, as well as break through the noise via hybrid business models.

The conversation, “Streaming Strategies in a Competitive Marketplace,” — moderated by WrapPro and business news assistant managing editor Jethro Nededog and presented by City National Bank — featured Ashwin Navin, CEO of Samba TV; Brett Dismuke, general manager of ALLBLK & WE TV at AMC Networks; Dan Limerick, chief operations officer at WME; Jeff Shultz, chief strategy officer and chief business development officer at Paramount Streaming and Juan Ponce, senior vice president and general manager at Telemundo Streaming Studios of NBCUniversal’s Telemundo Enterprises.