The Academy continued its move into the 21st Century on Tuesday with the official announcement of the Oscars App for iPhone and iPod touch.
The free App includes a complete list of 2010 nominees, "insider information" on each film, trailers for the Best Picture nominees, and the ability to predict the winners and share your predictions through Facebook, Twitter, text and email.
Last week, an App called "Academy Awards Hero" popped up on iTunes with some of the same features, but it is no longer available.
The press release:
February 16, 2010
FOR IMMEDIATE RELEASE
OSCAR® GETS AN APP
Beverly Hills, CA — Movie lovers can now get the only official Oscars® App for iPhone and iPod touch. The Academy of Motion Picture Arts and Sciences today announced it has premiered its first Academy Awards® application, the Oscars App, giving iPhone and iPod touch users access to movie trailers, real-time Oscar Night® results and shareable content.
Designed for the Academy by the Los Angeles-based creative shop Omelet, the app’s features give iPhone and iPod touch users access to a nominees list for each of the 24 categories, see trailers for the 10 Best Picture-nominated films, and predict winners in each of the categories. Users’ predictions will be saved to a database that will enable sharing with friends via social networks such as Facebook and Twitter as well as by e-mail and SMS text.
"We want to connect with movie lovers wherever they are,” said Janet Weiss, the Academy’s director of marketing. “Our Oscar App gives fans a way to participate in all the excitement and buzz right up to and through the show.”
The Oscar App is available for free from the App Store on iPhone and iPod touch or at www.itunes.com/appstore/.
Academy Awards for outstanding film achievements of 2009 will be presented on Sunday, March 7, 2010, at the Kodak Theatre at Hollywood & Highland Center®, and televised live by the ABC Television Network beginning at 5 p.m. PT/8 p.m. ET. The Oscar presentation also will be televised live in more than 200 countries worldwide.