Threat of Mobile Gaming Looms as Activision Revenue Drops by $1 Billion

”The question really is how Activision will adapt,“ Peter Csathy, chairman of Creatv Media, tells TheWrap

One year after laying off nearly 800 staff members in a bid to cut costs, Activision Blizzard Inc. is struggling to regain its footing in a shifting industry.

The Santa Monica-based game developer saw revenue drop by $1 billion in 2019, its first dip since 2015, and entered 2020 with several challenges, including competition from other mobile gaming firms and the need to revitalize aging franchises.

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Samson Amore

Reporter • • Twitter: @Samsonamore